JIANYEMEI STUDIO -
Brand Identity , Visual Design
2023.11.10
JIANYEMEI is a brand of Chinese traditional Cheongsam design and teaching. The pattern design is based on its original logo:A Bougainvillea expanded with traditional Chinese button knots, combined with the arrangement of traditional patterns. It's a symbol of women's delicacy and elegance, also represents the brand's commitment to handcraftsmanship and attention to detail.
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